EMPLOYER TOOLKIT
A Breast Health Playbook for Your Team
Your Playbook for Helping Your Team Know Their Breast Cancer Risk
Every piece of content below is ready to download, copy, and share. The framing, the statistics, and the calls to action are already there. Your job is to put your organization's name on it and hit send.
PLUG-AND-PLAY EMAIL TEMPLATES
INTRANET & SLACK POSTS
YEAR-ROUND ACTIVATION CALENDAR
SOCIAL CONTENT
FRAMING LANGUAGE & HR TALKING POINTS
PLUG-AND-PLAY EMAIL TEMPLATES
Use these as the primary way to introduce the toolkit to your workforce. Each email is designed to stand on its own — one email, one clear action.
Launch Email — Introduce the Program
SUBJECT: CheckMate Works, a free tool to help you understand your breast health — from [Organization Name]
Hi [First Name],
If you’ve ever wondered what age to get a mammogram and what tests are the right ones, you are not alone. Breast cancer screening isn’t one-size-fits-all, and not everyone is at equal risk - but without clear and easy guidance, it can be hard to figure out what actually applies to whom..
That’s what CheckMate Works is for. As part of our commitment to your health and well-being, we're sharing a free breast health toolkit from Brem Foundation to Defeat Breast Cancer, one of the nation's leading voices in early detection of breast cancer.
The centerpiece is CheckMate, a free, three-minute breast health risk quiz that gives you a personalized list of questions to bring to your provider. The toolkit also includes resources on breast density, family history, genetics, self-exams, and what to expect at a mammogram, relevant whether you're 25 or 55. [TAKE THE CHECKMATE RISK QUIZ →] [EXPLORE ALL RESOURCES →]
Breast health isn't just an October thing. Share this with a colleague or loved one who might find it helpful.
[Your name / HR team sign-off]
Follow-Up Email — Breast Cancer Awareness Month or Themed Moment
SUBJECT: Did you take the quiz? There's still time.
Hi [First Name],
A few weeks ago, we shared CheckMate works, a free breast health toolkit from Brem Foundation to Defeat Breast Cancer. If you haven't had a chance to explore it yet, this is a good moment. Three minutes, one quiz, and you'll have a personalized picture of your risk factors to bring to your next provider visit.
[TAKE THE CHECKMATE RISK QUIZ →] Already taken it? Check out the rest of the resources, including self-exam guides, Breast Density 101, and a few short videos worth sharing.
[Your name / HR team sign-off]
Year-Round Reminder Email — Non-Breast Cancer Awareness Month Moment
SUBJECT: Breast health check: have you done yours?
Hi [First Name],
Breast cancer awareness month falls in October, but breast health isn't a one-month-a-year thing,and neither is this resource. If you haven't yet taken the free CheckMate Breast Health Risk Quiz, now is a good time. It takes about three minutes and helps you understand the risk factors that are specific to you.
[TAKE THE CHECKMATE RISK QUIZ →]
Here's the part a lot of people miss: breast health starts in your 20s, not your 40s, when insurance decides they’ll pay for your testing. Whether you've had a mammogram or you're years away from needing one, this is for you, right now. [EXPLORE RESOURCES →]
[Your name / HR team sign-off]
INTRANET AND SLACK POSTS
Intranet Post Copy
HEADLINE: Know your breast cancer risk. It takes three minutes.
Here's something most of us were never taught: breast cancer isn't one-size-fits-all. Your risk depends on many things, including your family history, your breast density, your age, even your background, and a standard checklist won't catch any of that.
As part of our wellness commitment, we're bringing you a new tool called CheckMate Works. It's a free toolkit from Brem Foundation to Defeat Breast Cancer, and we're sharing it with our whole team because 1 in 8 women will face a breast cancer diagnosis in her lifetime, and most don't know where they personally stand until it's too late to act early. Did you know that men can also get breast cancer and also play an important role in getting their loved ones to prioritize breast health.
Inside: The CheckMate Breast Health Risk Quiz, guides on breast density and family history, screening-by-decade information, and short videos from Dr. Rachel Brem, a pioneering breast imager. [EXPLORE THE RESOURCES →]
Breast health is nuanced, and it’s all about knowing your body and your risk, right now.
Slack / Teams Post Copy
Quick question: how much do you know about your breast cancer risk? For most of us, the answer is ’not much’.
Brem Foundation's free breast health risk quiz,CheckMate,helps you understand your personal risk factors for breast cancer in about three minutes. The results give you a list of questions to bring to your doctor. You can take it on your next coffee break. 🔗 [TAKE THE QUIZ →] More resources here: [LINK]
Year-Round Reminder Email — Non-Breast Cancer Awareness Month Moment
SHORT VERSION — FOR GENERAL ANNOUNCEMENTS CHANNEL
SUBJECT: Breast health check: have you done yours?
Hi [First Name],
Breast cancer awareness month falls in October, but breast health isn't a one-month-a-year thing,and neither is this resource. If you haven't yet taken the free CheckMate Breast Health Risk Quiz, now is a good time. It takes about three minutes and helps you understand the risk factors that are specific to you.
[TAKE THE CHECKMATE RISK QUIZ →]
Here's the part a lot of people miss: breast health starts in your 20s, not your 40s, when insurance decides they’ll pay for your testing. Whether you've had a mammogram or you're years away from needing one, this is for you, right now. [EXPLORE RESOURCES →]
[Your name / HR team sign-off]
ALTERNATIVE VERSION — FOR WOMEN'S ERG OR HEALTH/WELLNESS CHANNEL
Hey [Channel name] — Did you know? 1 in 8 of us will face a breast cancer diagnosis in our lifetime, and most of us are flying blind on our actual risk.. CheckMate Works, an incredible resource from Brem Foundation to Defeat Breast Cancer, just landed for our team. It includes CheckMate (a free breast health risk quiz), guides on breast density, genetics, and family history, and short videos from a leading breast imaging expert. Breast health doesn't start at 40, and early detection is crucial in reducing treatment and better outcomes. 🔗 [EXPLORE RESOURCES →]
YEAR-ROUND ACTIVATION CALENDAR
January
New Year, New Health Habits
March
Women's History Month
May
Women's Health Week (mid-May)
June
Brem Anniversary & Summer Reset
September
Pre-BCAM Preparation
October
Breast Cancer Awareness Month
December
Year-End Wellness Wrap
Pair the CheckMate quiz with New Year wellness commitments.
Theme: 'One health resolution you can complete in five minutes.'
Highlight the connection between women's health, equity, and early detection. Include the disparities stat.
Theme: 'Health is a women's rights issue.'
Dedicated awareness week — high visibility for HR pushes.
Theme: 'Take charge of your breast health this Women's Health Week.'
Mid-year check-in.
Theme: 'Halfway through the year — where are you on your breast health?'
Give employees a head start on October awareness.
Theme: 'Getting ready for October — start with your personal risk.'
Give employees a head start on October awareness.
Theme: 'Getting ready for October — start with your personal risk.'
Encourage employees to book screenings before the year-end benefits reset.
Theme: 'Before the year ends — have you checked in on your breast health?'
SOCIAL CONTENT
Use these for your organization's internal channels, wellness newsletters, intranet newsfeeds, or employee communication platforms.
LinkedIn-Style Internal Post
Quick fact: most of us weren't taught that breast cancer screening isn't one-size-fits-all. Your risk depends on your family history, breast density, age, even your background, not a generic checklist.
That's exactly the gap CheckMate Works closes. We're proud to offer our team this free, expert-backed toolkit, built on the kind of clinical credibility that comes from 20+ years of breast health work. 1 in 8 women will face a breast cancer diagnosis in her lifetime, and early detection changes that outcome. This gives our employees the tools to know their personal risk and take the right next step, at every age, every background, and every stage of life. Explore the resources here: [LINK] #EarlyDetection #WorkplaceWellness #BremFoundation
Intranet or Teams/Slack Announcement
Do you know your breast cancer risk? Most people don't, and that's exactly why we're sharing this. 🎗
CheckMate Works just landed for our team: a free 3-minute risk quiz, real screening guides, and sharp short videos from a leading breast imaging expert. Whether you’re 25 or 55, it’s important to know your body and know your risk.
[EXPLORE RESOURCES →]
HR FRAMING LANGUAGE & TALKING POINTS
Use these when introducing the program at team meetings, leadership briefings, employee resource group gatherings.
"We're sharing this because breast cancer affects 1 in 8 women — and most don't know their personal risk. This is a free, three-minute resource that could genuinely make a difference."
"There's no cost to the organization and no time commitment beyond sending an email. The Brem Foundation has already built everything — we just need to share it."
"This isn't just about October. It's about giving people information they can use right now, at whatever age they are."
"The research is clear: workplace health education programs increase screening uptake. This is a direct, low-lift way to act on that."
"For employees who have a breast cancer diagnosis in their family, this is especially meaningful — and the data shows that most women underestimate their risk."
FAQs
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